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Amy Bucher


United States

Dr. Bucher is the Behavior Change Design Director at Mad*Pow. She crafts engaging and motivating solutions that help people change behavior to achieve personal goals, especially related to health, wellness, learning, and financial well-being. The digital interventions Dr. Bucher has helped design include health risk assessments, chronic health management programs, behavioral health interventions, and wellness programs. She has also worked on custom programming to support medication/therapy adherence and lifestyle changes for patients using specialty medications, medical devices, or other intensive treatments. In 2009-2010, she was part of a cross-functional Johnson & Johnson team with Johnson & Johnson Diabetes Institute, LifeScan, and Health and Wellness Solutions that created a ground-up behavior change and condition management program for people with type 2 diabetes in India. Dr. Bucher’s research interests include motivational design, patient and user engagement, happiness, how social relationships influence health and well-being, and cross-cultural behavior change strategies. Prior to joining Mad*Pow, she worked with CVS Health as a Senior Strategist for their Digital Specialty Pharmacy, and with Johnson & Johnson Health and Wellness Solutions as Associate Director of Behavior Science. Dr. Bucher received her A.B. magna cum laude in psychology from Harvard University, and her MA and PhD in organizational psychology from the University of Michigan, Ann Arbor.

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